CRM System – Customer Relation Management
Mentor Gaming developed a CRM software, fully integrated in the system in order to manage the customer preservation.

The system operates in two levels at the same time

1. Managing the customer service and relation
   • supervision on customers' request
   • assistance via mail, chat or messenger on-line
   • inviting a customer in order to help him
   • FAQ – given scenarios for self assistance
2. Marketing management and sales promotion
   • categorization of the customers according to the bets level – identify a VIP customer
   • Managing a members club
   • Analyzing the marketing efficiency - performing sections and graphs on the marketing activity and presenting its findings on the web site
   • Mass mail - direct mailing via e-mail to the members
   • Sending Birthday/Holidays greetings
   • All the above, are only a part of the existing functions of the sophisticated system, which was built together with organizational and marketing consultants, who specializes in the casino market on the web, for Mentor Gaming.