Mentor Gaming launches new features for CRM System

The Customer Relations Management System (CRM) from Mentor Gaming, already recognized as one of the key tools in running a successful gambling site, was added exciting new features which make it even easier to operate.

The main purpose of the CRM System is to provide the LCO (Licensed Casino Operator), effective tools to run the site and its activities in real time.

"We believe that the main thing is to allow our LCOs to fully control their activities online making it easier for them to engage in new successful campaigns, to launch new affiliate programs and online promotions.” declared Alon Peled, Mentor Gaming CEO.

The new features added to the system regard the marketing section. One of the important features added is a Unique “Mass Mail” tool which allows the LCO to send marketing email and promotional campaigns to different groups in his database. LCOs can use “Mass Mail” in order to develop, control and evaluate their online promotion strategies.

In addition, the company specialists have developed a “Mini Call Center” Feature that allows the LCO to start running customer support all by himself without using any outsourcing solutions. Last but not least, an automatic language translator completes the list of new CRM System features. This tool allows the LCO to add new languages to his site through a friendly and fast mechanism.

Mentor Gaming works diligently on improving all its products and services according to their customer feedback.

To find out more about the Mentor Gaming CRM System click here.